DuraCrete Fencing

DuraCrete Fencing is a Reading-based company that specialises in concrete fence installations for homes and business properties

PROBLEM:

• Owner had migrated their site to a new URL and was seeking a rework of their on-page content to achieve good results on Google.

WORK COMPLETED:

• An SEO audit, which provided data for areas of the website that could be improved for better search engine optimisation. This included a brief consultation with the client.

• A rewrite of most of the on-page copy, implementing targeted keywords chosen by the client and restructuring to take into account H1 and H2 tags, as well as internal links.
• The addition of alt-tags to images, as well as internal links to other areas of the site, for better search engine appeal and accessibility for users.

RESULT:

• New website now has cleaner copy with stronger keyword focus specific to the business.
• Online metrics showed the site was more in-line with averages, with a new score of 77/100 compared to 60/100 in the initial check.