Nails on a Nickel

Nails on a Nickel is based in Ontario, Canada, and specialises in handmade, custom press-on nails.

PROBLEM:

• Website needed more structured content, as well as an emphasis on the business owner themselves.

WORK COMPLETED:

• An SEO audit, with an initial check showing the website "health" at 69 of a possible 100.
• A rewrite of the homepage and other pages, optimising and restructuring to ensure correct distribution of H1 and H2 tags.
• Editing of current content and some rewriting, which included targeting more specific keywords, such as "custom nails," "handmade nails," and "nails from Ontario."
• An "About Me" section to connect with users and customers on a more personal level.
• Altered the social media icons to make them visible to users and corrected the links themselves to ensure they go to the Nails on a Nickel channels.
• Added alt-tags to images and made slight adjustments to some of the text layout, mainly spacing and text sizes.

RESULT:

• Cleaner content that's structured and has a stronger focus on specific keywords and a personal history of the business owner.
• New SEO audit check showed the site is now at a healthier 81/100.