Yes, Your Website Does Need an 'About Me' Page

Your business website is more than just an ad for your products and services. If you don't have an About Me or About Us page, you're seriously missing out on potential. A section that talks about you:

• Establishes trust, especially among smaller businesses
• Is something customers want to see
• Improves sales
• Connects with your audience by "humanising" your business

Check it; I even have some statistics to back up this claim

Be honest, how many of us have been put off by a business because they won't tell us a thing about who they are or they don't have profile pictures of their main people? I'm holding my hand up, which, admittedly, is making typing this out quite the challenge.

I'll admit, I've made this mistake in the past. In fact, until recently, the bit that talks about Andrew Heaton was reduced to just a small section at the bottom of the homepage. That's not good enough, especially when it comes to basic site optimisation.

However, I've learned my lesson, and now have a dedicated About Me page that lets people know exactly who I am. I say, "exactly who I am." I omit some of the finer details: my nail clipping regime, for example, is something I feel is an unnecessary detail. Though, feel free to ask.

The point being that, if you have a website where you expect to make connections with potential customers and users, you can't afford to just be a "faceless entity." You just can't.

According to research summarised by Business Dasher (updated in January 2026), around 52% of browsers say they want to see an "About Us" page when they visit a website. From this, 22.5% more is spent when customers know who they're purchasing from.

An article on Harvard Business Review suggests most consumers don't have any type of close relationship with companies or brands. Okay, that data is from 2012, but if there's anything to take away from it, it's that there's definitely a divide between a business website and its customer base.

An About Me or About Us page for your website is, at the very least, an attempt to bridge that gap. Over half of the people browsing want to see one. The numbers have spoken.

I guess it's taken for granted these days that a business website should have a page dedicated to telling us about themselves. But while there doesn't appear to be any data that shows exactly how many sites are missing an active About Me (I'm open to suggestions, of course), most of us probably just expect there to be one.

In fact, a 2023 study by Black Lab Digital showed that having a section on your website dedicated to you, your team, and/or your business increases traffic. Of the two case studies they examined, one company saw an increase of 52.15%, while the other a pretty meaty 62%.

The article goes on to cite research conducted by HubSpot which states that, in 2022 at least, around 31% of people "felt that having a detail[ed] about us page was vital." Vital. Not just expected or nice to have; literally a germane part of a business website.

Roughly translated, that means a third of browsers coming to you, either directly, via social media, or some good ol' fashioned SEO, want to know a little bit about you and your operation. You can't not afford to not be adding an About Me page.

No, I don't know if that sentence is correct, either.

This one feels a little obvious, but it needs to be said anyway. If you don't tell your customers anything about yourself, you risk perpetuating that divide I mentioned earlier. I'll back this up with some fancy-schmancy sources in a bit. First, I want to relate this to some work I did several years ago.

If you don't know already, I used to be a freelance writer for a number of video game websites. One such well-known, though oft-criticised, gaming news site (not listed on my portfolio, because of reasons) seemed very much to lean away from the idea of connecting with its audience.

From my perspective as a writer, this meant no indication that "I" was also a gamer along with the people reading my articles. Neither were we permitted to make mention of "you," instead, having to refer to "the fan base" or "gamers" in general. Thus, there was a content philosophy of wanting to keep a metaphorical distance between website and user.

For clarification, this was the only news outlet I wrote for that did this. All other sites were very keen to make sure we connected to our audience, acknowledging that we weren't blank writers churning out content; we were very much gaming enthusiasts ourselves.

This is why you need an About Me/About Us page on your website. A 2025 article from Business.com says that it's even more than just about letting your customers know more about who's behind the logo. It's also about establishing yourself as an expert and to be trusted, what's known as E-E-A-T (Experience, Expertise, Authority, Trustworthiness).

To that end, you "humanise" your business when you tell people who you are, and allow yourself the opportunity to showcase what you're good at.

There. It all looks nice and official now, doesn't it? In any case, the point I've been trying to get across is that you lose more by not having an About Me or About Us page on your business website.

You don't necessarily need to expose absolutely everything about who you are, but some background into you and your team, why you made the company in the first place, where your expertise lie, etc. are going to do more good than harm.

We live in a world with a lot of anonymity and animosity. People have honed their skills of cynicism, especially when it comes to choosing where to part with their money.

I'm not necessarily saying an About Me section is the cure-all for your issues. There's a lot that goes into a well-optimised website that pulls in high visitor numbers, after all. What I am saying is that there's little (if any) reason not to connect with your customers online. If you're happy to showcase your Batman figurine collection on Instagram, you can tell people you have a BA in Business Studies on your website. Surely?

If you would like me to put together some About content for you, do get in touch.