It's all about the content

2026 is the year of AI search. No, don't turn away just yet. This is important. It's happening, whether we believe it to be a good thing or not. As such, my focus will be on helping businesses better optimise their websites to make sure they satisfy search algorithms in this ever-changing world of digital marketing. Hooray, and all that.

The work I do covers blog posts, SEO on-page content, product page copy, proofreading/editorial work, audits, and general optimisation support/advice.

If you're a small business (could be you specialise in custom taco shells...who knows), contact me if you'd like to know more about how I can help optimise your web presence for the AI takeover. I mean...emergence.

Samples and Case Studies

DuraCrete Fencing is a Reading-based company that specialises in concrete fence installations for homes and business properties. Work I carried out on their site included:

• An SEO audit, which provided data for areas of the website that could be improved for better search engine optimisation. This included a brief consultation with the client.
• A rewrite of most of the on-page copy, implementing targeted keywords chosen by the client.
• The addition of alt-tags to images, as well as internal links to other areas of the site, to better satisfy search engine algorithms.
• A new blog post based on a topic chosen by the client (at the time of writing, the post has not yet been published).
• This work resulted in an increase in general SEO health. Online metrics showed the site was more in-line with averages, with a new score of 77/100 compared to 60/100 in the initial check.

Nails on a Nickel is based in Ontario, Canada, and specialises in handmade and custom, press-on nails. The owner is a good friend of mine, who was pleased with the work I did on her site. Work completed included:

• An SEO audit, with an initial check showing the website "health" at 69 of a possible 100. 
• A rework of the homepage and the other pages on the site, tweaking to ensure correct distribution of H1 and H2 tags.
• Some editing and rewriting of the on-page copy, which included targeting more specific keywords, such as "custom nails," "handmade nails," and "nails from Ontario."
• Wrote an About Me section to connect with users and customers on a more personal level.
• Altered the social media icons to make them visible to users and corrected the links themselves to ensure they go to the Nails on a Nickel channels.
• Added alt-tags to images and made slight adjustments to some of the web site design, mainly spacing and text sizes.
• New SEO audit check showed the site is now at a healthier 81/100.