Content Writing Service

I write. And edit. That's the gist of it. That's what I do. I like to think I blend a healthy mixture of good content that lets people know about you and optimisation that satisfies search algorithms.

The work I do covers blog posts, structured on-page content with an SEO lean, product descriptions, proofreading/editorial work, website audits, and optimisation support/advice.

If you're a small business, especially if you're new, contact me if you'd like to know more about how I can optimise your web presence for the AI takeover. I mean...emergence.

Nails on a Nickel is based in Ontario, Canada, and specialises in handmade, custom press-on nails.

PROBLEM:

• Website needed more structured content, as well as an emphasis on the business owner themselves.

WORK COMPLETED:

• An SEO audit, with an initial check showing the website "health" at 69 of a possible 100. 
• A rewrite of the homepage and other pages, optimising and restructuring to ensure correct distribution of H1 and H2 tags.
• Editing and rewriting, which included targeting more specific keywords, such as "custom nails," "handmade nails," and "nails from Ontario."
• An "About Me" section to connect with users and customers on a more personal level.
• Altered the social media icons to make them visible to users and corrected the links themselves to ensure they go to the Nails on a Nickel channels.
• Added alt-tags to images and made slight adjustments to some of the website design, mainly spacing and text sizes.

• Cleaner content that's structured and has a stronger focus on specific keywords and a personal history of the business owner.
• New SEO audit check showed the site is now at a healthier 81/100.

DuraCrete Fencing is a Reading-based company that specialises in concrete fence installations for homes and business properties.

PROBLEM:

• Owner had migrated their site to a new URL and was seeking a rework of their on-page content to achieve good results on Google.

WORK COMPLETED:

• An SEO audit, which provided data for areas of the website that could be improved for better search engine optimisation. This included a brief consultation with the client.

• A rewrite of most of the on-page copy, implementing targeted keywords chosen by the client and restructuring the copy to take into account H1 and H2 tags, as well as internal links.
• The addition of alt-tags to images, as well as internal links to other areas of the site, to better satisfy search engine algorithms.

• New website now had cleaner copy which, over time, resulted in higher positioning on Google and other search engines.
• Online metrics showed the site was more in-line with averages, with a new score of 77/100 compared to 60/100 in the initial check.

Like what you've seen so far? Contact me to discuss how my writing can help your business website.

Email: andrew.p.heaton@googlemail.com