What I Offer + FAQ
What I'm offering is years of experience as a freelance writer and editor, and the chance to make your website better suited for AI search (or "classic" search, as it may come to be known).
If you're a small business owner or you're just starting out and the idea of writing optimised content seems daunting, I'm here for you. Emotionally, as well? Perhaps. Depends how well we get on.
Below are the services I offer, whether you need a blog post about a product you've just launched, a new About Me page, an overhaul of your entire copy, an SEO audit, or you want someone to proofread something SEO-unrelated that you've written.
My services
- Content writing for SEO and GEO purposes.
- Website audit, to check for general optimisation health.
- Keyword research.
- General SEO tweaks.
- Editing and proofreading.
FAQ
- What is "SEO?"
- SEO – or "search engine optimisation" – is a way of telling search engines (i.e. Google) how relevant and useful your website is to users. It determines how high up in search results pages (SERPs) you appear based on factors such as the quality of the written content, the relevancy of keywords that people are searching for, the use of internal and external links, how fast pages load, the length of titles and meta descriptions, some technical metrics, and more.
- Okay, so how does it work from your perspective?
- My job is to make sure your website is as optimised as it can be in terms of its written content. An initial SEO audit will determine the overall "health" of your site, which will then inform me on how we can make improvements to your content. We'll discuss where we go from there. Essentially, the goal is to make it easier for people to find your website/business via search engines.
- Can AI not just do all this? Why do we still need human writers?
- I mean, yes, you can use generative AI if you wish, in the same way that I can look up tutorials on how to fix my car instead of paying a professional mechanic to do it. What I'm saying is, AI is fantastic at some things, but is still some way off replacing human input. It's useful for data-driven tasks, but creative aspects, such as writing, aren't there yet in terms of nuance, intent, and personality. But, of course, I would say that, wouldn't I?
- I heard that AI-generated content has surpassed human content
- According to this study, yes, that's true. For the first time since ChatGPT launched, the number of AI articles has surpassed human-written content. However, it's important to note that content made by artificial intelligence largely doesn't appear in Google searches. So that's something to consider.
- So what of this AI search I keep hearing about?
- Yes, in more recent times, the way people conduct online searches has changed, or is changing at a rapid rate. Search engines are now utilising AI summaries to give people results quicker. This means a huge shift has occurred in the way content should be optimised. No longer dependent solely on backlinks and appropriate keywords, businesses are encouraged to be more conversational in their blog posts as search terms become increasingly sophisticated, particularly with more users taking advantage of Large Language Models (LLMs) such as ChatGPT.
- Do you also offer technical SEO/web development/social media/other related service?
- My focus is on writing and editing. At the moment, I don't plan on offering other services. However, I may be interested in stretching into other territories, such as social media and technical SEO. For now, if you need something I don't offer, I may be able to put you in contact with someone I trust who can.
- How much do you charge?
- Click here to see my fees.
- Okay, you've convinced me. I want to hire you. What now?
- You're my kind of person! Let's get to know each other. Contact me here to discuss your optimisation needs. You can also email me directly, if you prefer: andrew.p.heaton@googlemail.com.
